Sunday, January 29
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Business

Will Social Commerce Pay Off in India?

Business
[ad_1] When it comes to social trading, some markets seem to be more convenient than others.In India, during the promotional period known on Myntra as 'End of Reason Sale', the online fashion retailer gave a live broadcast session with Bollywood actor Ayushmann Khurrana on the Swedish watch brand Daniel Wellington's live shopping channel. Wearing an all-black outfit with sneakers, the award-winning actor best known for his portrayal of ordinary men fighting social norms, sips on a cup of coffee as he talks with the moderator about how he designed his watches.One of the first things live audience members wanted to know was the range of discounts available during the June Sale. Addressing two viewers, Khurana said: Mira and Qas Dick [both] Ask for a discount once you get here, and it's ve...
Behind Fashion Media’s Bridal Boom

Behind Fashion Media’s Bridal Boom

Business
[ad_1] Hundreds of guests watched at San Francisco City Hall last November when Ivy Getty, of the Getty Oil family, wore a custom John Galliano gown surrounded by bridesmaid Anya Taylor-Joy, and married her husband Tobias Alexander Engel at a ceremony. House Speaker Nancy Pelosi.Millions of others took part in this online spectacle, as every detail of Getty's lavish weekend wedding, from the "British Invasion" themed welcome party to the all-night reception at the bride's grandmother Anne Getty's home, which was covered in roses for the occasion, were all done. Share on Vogue.com. Finally, the site posted 100 photos of the festivities.The wedding soon went viral after that, getting cover on page six, and daily Mail And the People magazine, among others. in Vogue magazineThe story has r...
Why Repair Services Are a Growing Business

Why Repair Services Are a Growing Business

Business
[ad_1] Fashion is often all about what's new, but a budding group of startups and investors are betting on a market to revive what's old.The understated business of repairs and alterations is attracting new interest, buoyed by growing consumer involvement in sustainability, regulatory moves aimed at curbing the emergence of unwanted fashion and the growth of retail models such as rental and resale that encourage long-term retention of clothing.Technology platforms aimed at helping brands and consumers refurbish old clothes and wrecked handbags have attracted millions of dollars in investment over the past year.Depop-backed app Sojo, which connects users with local tailors, raised $2.4 million in seed funding in April. Garment-care app Save Your Wardrobe closed a $3 million seed round in ...

A Radical Solution to Denim’s Climate Cost: Go Direct to the Farm

Business
[ad_1] For the past two and a half years, denim group Citizens of Humanity has struggled with a familiar series of supply chain challenges.The price of cotton, the main raw material for any denim company, has soared, driven by a supply chain crisis, harsh weather conditions destroying crops, and a US ban on imports from Xinjiang (China's largest cotton-producing region) due to fears of forced labor.To make matters worse, organic cotton was once favored by the citizens of humanity As the most ethical and climate-friendly option, it was hit with an a cheating scandal That made getting reliable supplies especially difficult and expensive.The group, which owns luxury denim brands Aolde and Goldsign as well as Citizens of Humanity's Noughties collection, wanted a better option to fulfill its s...

What Makes a Great Fashion Office

Business
[ad_1] A few years ago, Neiman Marcus poured hundreds of millions of dollars into renovating its stores, to make the experience more attractive to customers who used to shop from home.Now, the company is taking the same approach with corporate offices.Neiman Marcus' new headquarters, due to open early next year in a Dallas skyscraper, is a nearly $100 million bet in a post-pandemic world, you can't just expect people to show up, you have to give them a reason.The new space will contain no private desks, or dedicated workspaces of any kind, in order to make more room for conference rooms, sofas and other designated seating areas to accommodate groups of people. The department store operator dedicates nearly 70 percent of its 85,000 square feet of floor space to such collaborative areas, c...
The Hunt for an Easy Way to Recycle Old Clothes

The Hunt for an Easy Way to Recycle Old Clothes

Business
[ad_1] When Chloe Songer and Stewart Ahlum launched shoe brand Thousand Fell shortly before the pandemic, they wanted to prove that it was possible to recycle their shoes over and over again — and make a profit, too.Their vision has been, if not entirely mainstream, at the heart of the environmental activists' case for circular fashion - the idea that the industry can reorient itself around products that are made, bought, recycled, remanufactured, and resold while consuming as few new resources as possible. .It was more difficult than they thought.“Returning old sneakers into new sneakers is expensive; Songer said.The issue wasn't with how their shoes were designed, or with consumers who couldn't be bothered sending back worn pairs (this was resolved by a $20 "recycling deposit" customer...
10 Most Critical Elements For Your Website Content Strategy

10 Most Critical Elements For Your Website Content Strategy

Business
[ad_1] Many people assume that the purpose of a website is to get new customers. Just create quality product pages, write a little content, add a CTA button and then sit back and see if it works.However, the primary goal of a website is not just to get new customers. In fact, 92% of consumers visit a brand's website for the first time for reasons other than purchasing.So what is the function of the company's website in the world of modern marketing strategy?Sometimes the goal is to build trust for a potential employee. In other scenarios, the purpose is to be an influential part of a complex, non-linear buyer's journey.There is no single "right" answer to this question, but based on my years of consulting experience for small businesses, the best answer is - the function of your compan...
On-demand public transit is replacing old-fashioned buses

On-demand public transit is replacing old-fashioned buses

Business
[ad_1] Chudiara McMillian doesn't own a car and relies on city transit in Wilson, North Carolina to get wherever she wants to go, whether it's to work, shopping or making a medical appointment.Until nearly two years ago, this meant a long wait at a bus stop because city buses only ran once an hour. Often this meant riding around town while the bus picked up and dropped off the other passengers before it finally reached its stop.Now, when Macmillian needs transportation, she can book it on an app on her phone, and a Toyota Sienna minivan will pick her up from the city's RIDE shuttle nearby and bring her to her destination."It gave me a lot of freedom to go where I wanted to go," said Macmillian, 32, a city utilities department employee. "With RIDE, there may be a pickup or two on the way...